Ribeye Ranch
I met this guy on a forum by accident, and the project became one of the coolest logos I’ve ever made. Inspired by the coolest NBA logos (Chicago Bulls, Charlotte Hornets…) from a golden era in the USA.
Target audience, first and foremost.
The business model is simple: a guy in Missouri owns a few trucks, buys meat in bulk and supplies restaurants. Since most restaurant owners grew up in that golden era, I immediately thought of the NBA stuff: the bull, the hornet, the cool flames. The logo alone took 80 hours of drawing in Affinity Designer V2, scrolling through meat photos to get a realistic fibre and marbling pattern.
I was gutted when he told me he needed a steak “a bit more beefy”, as I’d made something closer to the cartoon tomahawk you see in movies. So once I fattened the steak up a bit, it was immediately approved, and I started work on the rest of the brand.
The mark, and the apron it was made for.
Three rubs, one shelf.
I really like those “gift spices” I designed to go out with orders, and I still wish I’d asked for some recipes. Maybe one day I’ll ask him and post the recipes here in a blog post.
Ribeye Ranch, Southern and Italian seasoning blends.
From the hoodie to the pickup.
I designed the merch the way I’d want to wear it, so it would look cool rather than gimmicky, unlike brands that slap their logo everywhere without any actual meaning.
Cap and hoodie, business card, and the delivery fleet.
#MeatheadMonday, every Monday.
A few templates and some inspiration to get him started if he hires a social media manager, following the brand book I made.
Stories.
Feed posts.
So, yeah.
Yeehaw, an American client. Now I can pretend to be Mister Worldwide!
I really suffered on that logo, but it was worth it. I still plan to get an embroidered hoodie with the logo (not printed, but stitched by one of those fancy machines). Grateful he gave me a chance to work on this, a stranger on the other side of the world.