Atlas
A brand system and photographic direction for a studio that had outgrown its own name.
The Brief
Atlas had doubled in size and was still presenting like a two-person shop. The work was senior; the presentation was not.
We rebuilt the identity around a single structural grid that scales from a business card to a trade-show wall, then wrote a photographic direction to go with it.
The art direction is the real deliverable here — a shot list, a lighting standard, and a set of rules about what never gets photographed.
Brand system applied across environment and print.
Left: grid in application. Right: photographic direction reference.
Kindred