Kindred
A site for a practice whose clients arrive anxious and leave informed.
The Brief
The brief was unusually specific: make it calm. Everything else — layout, colour, motion — followed from that one word.
We removed every interruption. No pop-ups, no carousels, no animation that moves without being asked. The page loads and then it holds still.
Typography carries the hierarchy, with a measure short enough to read on a phone at arm's length and a contrast ratio that clears AA everywhere.
The site at full width, holding a single column of type.
Left: mobile layouts. Right: the type system at three sizes.
Numera