Numera
A campaign that had to explain a pricing change without losing the room.
The Brief
Numera were raising prices and knew it. The campaign's job was not to hide that — it was to make the reason impossible to miss.
We led with the number. Every execution states the change in the first line, then spends the rest of its space earning it.
Ran across email, in-product messaging and a short film for the sales team. Churn came in under the forecast.
Campaign executions across email and in-product surfaces.
Left: the announcement sequence. Right: sales collateral.
Hearth & Co