Pulse Labs
A launch campaign for a research lab that had never had to explain itself to anyone outside the building.
The Brief
Pulse Labs does difficult work and had no language for it. We built a campaign that says the hard thing plainly, and lets the science stay complicated.
We ran interviews with six researchers and pulled the campaign line straight out of a transcript. Nothing in the final work was written in a vacuum.
The system covers out-of-home, a launch film, conference collateral and a set of templates the internal team can run without us.
Launch campaign across print, screen and conference environments.
Left: poster series. Right: film stills from the launch piece.
Verdant