Verdant
An identity and packaging system for a food brand that wanted to stop shouting on shelf.
The Brief
Every competitor on that shelf was louder. So we went the other way — the quietest pack in the aisle, and the only one you can read from three metres.
The palette is deliberately narrow and the typography does almost all the work. Where the category defaults to illustration, we used flat colour and a single structural device.
Packaging came with a set of production rules so the system survives contact with four different printers and a dozen formats.
Packaging system across the full product range.
Left: primary pack. Right: material and finish tests.
Atlas