Davim Maslo
Now, if there is one brand in the wellness sphere almost everyone in Siberia has heard of, it’s Davim Maslo. High quality cold-pressed oils and an entire ecosystem of superfoods.
I designed this packaging, and to this day it’s still one of the coolest I’ve ever made. People always go WOAW when they see it — and it looks even better in real life.
With great growth comes great architectural decisions.
Sometimes a company gets so good and so diversified in its offer that it becomes hard to organise all the different types of content, links and platforms into a single index that helps visitors go exactly where they need. This portal became the company’s “multilinks”, the one page every platform points to.
Someone liked the product so much they want to partner up? The same link that gave them a way to buy the sample gives them a line to the owner. Inspired by the big American brands that popularised the bento style, which Russian brands quickly adopted, the result is a gold nugget of UX I’m proud to call mine.
The link page.
Modernisation and marketplace graphics.
In all my other projects, every photo is mine, taken with my trusted Canon 90D and my two good lenses. But for this one, the owner had worked for a long time with one of the most talented photographers I have ever seen. None of the photos in the Davim Maslo project were taken by me: I only did the design, and expanded an existing brand book that needed modernising. These photos existed years before I started working with the brand, but the design system and the creative layout of the infographic cards I made propelled sales to x3, and later x4, after the design update.
Flaxseed oil: hero card, oils compared, what's inside, how to take it, eight years of the brand, the range, and how to follow the store.
UX applied to text length.
The trend in the wellness sphere is to write War and Peace-sized paragraphs. It’s hard not to when your entire business model is based on educating customers about health and making their lives better through your product. I worked really hard to stick to UX guidelines that kept the text as short as possible, so the content is bite-sized and easier to consume.
How it's made, pros and cons, why choose us, who it's for, and why it matters.
Guides and PDF documents.
I made four or five guides for this brand, used either as press kits or as gifts with customer orders. To this day, I still keep them as a prime example of visual storytelling through educational material.
Cover, the first meal, and three plates to try.
Physical supports.
Table tents, business cards: the design principles I applied to the brand’s digital supports quickly made their way into its printed DNA.
Table tents: the community, and a review in one scan.
So, yeah.
The brand owner of Davim Maslo is, to this day, still the smartest and most business-minded person I have met. Unlike many brands that are all about money, he wants to make the world a better place, and he succeeds in his own way. Between an extremely waste-reducing, ecological mindset, extreme attention to detail and customer experience, and extreme quality assurance and hygiene in production, I can say I learnt so much from him. This is one of the brands that contributed the most to my career, experience-wise.